Croatia – July 2025 — The Cannon Run is proud to announce that James Lake, founder and director of JLC, has officially booked his place on The Mega Run 26, marking his fourth consecutive year participating in Europe’s most iconic luxury driving experience.
James has always been drawn to the adventure, the elite locations, and the unmatched atmosphere that defines The Cannon Run. But recently, he’s tapped into something even more powerful: the genuine business and networking opportunities the Run naturally creates.
Recognising the value beyond the road, James has not only confirmed his place for 2026’s Croatia route, but has also booked several staff members and secured spaces for the Landlords 4x4 Event this November — making JLC one of the most involved companies in this year’s Cannon Run calendar.
“The Cannon Run has become a major part of my calendar,” says James. “What started as a passion for driving and lifestyle has turned into a genuine business asset. The people you meet here, the conversations you have — they’re real, and they open doors. That’s why I’m bringing my team along this time.”
JLC, operating under JLC.TV and JLC Distribution, is a leading IT hardware supplier, serving clients across multiple industries with cutting-edge technology solutions and expert product distribution. With a reputation for quality, reliability, and service, JLC is fast becoming a major player in the tech supply chain.
We’re incredibly proud to welcome James and his team back once again. His repeat custom means a lot to us — and it’s a testament to the relationships, both personal and professional, that continue to grow within the Cannon Run community.
Here’s to another unforgettable year with James Lake and JLC. See you in Croatia.
For press enquiries, please contact:
Lucas Houlker
Marketing Manager
The Cannon Run
08002461745
