Keeping Up With The Cannon Run

The Cannon Run is delighted to announce a new partnership with KEA Automation, further strengthening our growing network of premium business partners and industry leaders. Based in Telford, Shropshire, KEA Automation has built an outstanding reputation for designing and manufacturing specialist automated systems for customers across the globe. Established in 2009, the company is recognised worldwide for its expertise in automation solutions and engineering excellence. (kea-automation.com⁠) As part of this exciting partnership, KEA Automation will benefit from extensive exposure across The Cannon Run platform, including our highly engaged social media channels, website presence, email marketing database, event branding opportunities, and direct access to our network of business owners, entrepreneurs, and supercar enthusiasts. The Cannon Run events regularly attract successful business leaders from a wide range of industries, providing a unique environment for networking, relationship building, and brand awareness. Through the partnership, KEA Automation branding will feature across our events and on participating supercars throughout the season, placing the brand in front of thousands of spectators and millions of online impressions. James Cannon, Founder of The Cannon Run, commented: “We are thrilled to welcome KEA Automation to The Cannon Run family. Their commitment to innovation, engineering excellence, and growth makes them a fantastic fit for our community. We are looking forward to helping showcase the KEA brand through our events, digital platforms, and ever-growing audience.” Dominic Western, Director of KEA Automation, added: “We are excited to partner with The Cannon Run and look forward to engaging with its unique audience of business owners, automotive enthusiasts, and entrepreneurs. The partnership presents an excellent opportunity to increase brand awareness while supporting one of the UK’s most exciting automotive lifestyle events.” The partnership marks another exciting step forward for both organisations as they continue to expand their reach and connect with new audiences throughout the UK and Europe. For more information about KEA Automation, visit KEA Automation⁠. For sponsorship opportunities and upcoming events, visit The Cannon Run⁠.

The Cannon Run is proud to announce Bang & Olufsen Wilmslow as an official sponsor, joining the rally under the Silver Marketing Package partnership ahead of this year’s highly anticipated Mega Run event to Croatia.

The Cannon Run is proud to officially announce a new strategic partnership with Wrap City UK, a leading professional vehicle wrapping specialist based in the West Midlands, Shropshire.

The Cannon Run is proud to announce a new official partnership with Safe Line Recovery, a nationwide vehicle recovery and transport specialist.

The Cannon Run is proud to announce Strom Wheels as its newest official sponsor and partner, strengthening the performance and prestige of the Cannon Run experience — especially within its growing supercar division.

The partnership introduces premium car raffles and exclusive behind-the-scenes content featuring CEO Jay throughout the season. Together, they are setting the stage for a high-impact, unforgettable 2026 filled with bigger prizes, bold collaborations and elevated fan experiences.

This past weekend, The Cannon Run team proudly attended CarFest, bringing our unique brand of motoring passion and energy to one of the UK’s most iconic automotive and family festivals.

James Lake of JLC returns for his fourth consecutive year on The Mega Run, embracing the thrill, the luxury, and the connections. More than just a drive, the event offers him a unique platform to network and grow. Each year, he elevates the experience with style and passion. For James, it’s about more than the road—it’s the journey and who you share it with.

Sandicliffe MG has officially joined The Cannon Run’s marketing programme, bringing the exhilarating all-new MG Cyberster into the spotlight as they gear up for The Mega Run this June. Known for its breathtaking design, iconic scissor doors, and a heart-pounding 500bhp performance, the Cyberster is set to turn heads and capture hearts as it makes its debut on the road.